Pequod’s formation was born to serve high end brands looking for a more focused distributor that would help them with strategic marketing, selling and distributing. Our team is geared at connecting the best breweries with locations that promote craft beer on a daily basis.

Wisconsin is a franchise state and distributors are becoming brand collectors.  We offer a new way forward free from draconian contracts.  We don’t believe a distributor should ever be able to hold your brand hostage.  Our terms are simple; we’ll work with you to develop your brand and get your beer to the best accounts in the state.  If you’re not satisfied, our 1 page contract is terminated without question.  As it should be.