Pequod’s formation was born to serve high end brands looking for a more focused distributor that would help them with strategic marketing, selling and distributing. Our team is geared at connecting the best breweries with locations that promote craft beer on a daily basis.

Wisconsin is a franchise state and distributors are becoming brand collectors.  We offer a new way forward free from draconian contracts.  We don’t believe a distributor should ever be able to hold your brand hostage.  Our terms are simple; we’ll work with you to develop your brand and get your beer to the best accounts in the state.  If you’re not satisfied, the contract is terminated without question.  As it should be.